Versace Returns To Chicago; Brand Opens New Store In The Windy City

{Source: Fashion Times / www.fashiontimes.com}

Italian luxury label Versace just opened a two-story, 4,951-square-foot flagship at 933 North Rush Street in Chicago. Back in 2000, the brand shuttered its only store in the windy city.

“We took a hiatus [from Chicago] because, frankly, we wanted to do some work on the brand. As sometimes happens in luxury, we had overextended and our product was too widely available,” Versace’s chief executive officer Gian Giacomo Ferraris told WWD.

“We consolidated — we closed some doors, we developed a new strategic growth plan, we focused on accessories and a few other things. And now we have just completed five straight years of double-digit growth. It’s time to return to Chicago, to show the evolution and growth of the brand to this great city and clientele. We feel that North Rush Street reflects the present luxury customer balancing both the cosmopolitan and local spirit,” Ferraris said.

There are currently 21 Versace stores in the U.S., including Chicago.

Dior also plans to open a women’s boutique next door to Versace’s new store on Chicago’s Rush Street sometime this year, WWD reported.

Last week, Versace also reported strong 2015 results. Its revenues for 2015 have grown by 17.5 percent to $709.5 million. The brand plans to open more stores and also expand its e-commerce.

“Versace had an outstanding year in 2015, showing resilience in the face of a tough environment for the global luxury industry,” Ferraris said in a statement, according to Luxury Daily. “Under the creative leadership of Ms. Donatella Versace, we have a unique point of view in fashion, a high quality product and growing engagement with the new generations. In the past 12 months Ms. Versace and her formidable creative team have continued to strengthen Versace’s fashion language, and to infuse the brand with relevance to today’s luxury consumers.”

{Source: Fashion Times / www.fashiontimes.com}

What Donatella Has to Say About the Future of Versace

{Source: Michigan Avenue Magazine /michiganavemag.com}

The mainstay of modern Italian fashion toasts an American future with a new Chicago boutique.

When Chicago’s first Versace boutique opened on Oak Street in 1986, it was the Milanese luxury brand’s largest location in the world. Thirty years later, Versace makes a Midwest comeback with a dazzling, just-opened 5,000-square-foot space at Rush and Walton.

“I’m obsessed with the future,” says contemporary fashion queen Donatella Versace, who oversees the entirety of the brand’s incarnations in her role as artistic director, from ready-to-wear to advertising campaigns to Versace-branded hotels. “I’m not interested in what has been, but what is about to happen. To me, the past is boring.”

Versace’s Spring/Summer 2016 women’s ready-to-wear collection is—characteristically—anything but. Military-style jackets are cinched at the waist and worn as micro-minis, bold prints of leopard and zebra are pieced together like patchwork, and elements of delicate raw edges and lace add a soft finish to more-structured pieces. And while Versace is known for its barely-there styles, there are plenty of options for transitional Chicago weather, including chic suiting in an array of patterns and colors and playful sportswear separates. Slick interpretations of the classic Palazzo bag, in shades of black, olive, and crimson, as well as platform shoes, add the perfect finishing touches.

Supporting the collection is a new Spring/Summer 2016 ad campaign shot by fashion photographer Steven Klein and conceived by Versace, who says she was inspired by the concepts of empowerment and individuality. Featuring models Gigi Hadid, Raquel Zimmerman, and Natasha Poly in the foreground, with martial-arts expert Lukasz Grabowski gazing from the distance, the campaign was shot on the stark white salt flats of California’s Death Valley.

“This is the Versace woman today, an individual who is proud of her own character,” says Versace of the striking images. As for the Versace woman of tomorrow? Without a doubt, the 60-year-old designer— who took over the house’s creative duties from her late brother Gianni, the company’s founder, in 1997—already has a clear idea of where she’s headed.

“Versace is more than just a brand to me. It is family, and its DNA and traditions are in my blood,” she says. “What interests me is taking those traditions and pushing them forward into the future.” 935 N. Rush St., 312-445-9750

{Source: Michigan Avenue Magazine /michiganavemag.com}